Sovereign Hill is a not-for-profit, community-based, cultural tourism organization located in Ballarat, Victoria. Established in 1970, Sovereign Hill offers visitors a unique experience to explore and understand the 1850s goldfields era with a modern twist. The site showcases immersive activities, including the Outdoor Museum, where guests can engage in traditional culinary practices and enjoy rustic food inspired by cultures from around the world.
Driven by a mission to entertain, explore, and explain, Sovereign Hill is dedicated to preserving and sharing the rich history of the gold rush period. The organization is committed to connecting people through immersive experiences that tell stories of resilience, opportunity, and connection. With a team of nearly 350 staff and volunteers, Sovereign Hill continues to evolve by creating new features and experiences that bridge the past to a shared future.
As a registered charity, Sovereign Hill is deeply rooted in the community and is governed by The Sovereign Hill Museums Association. The organization’s board members, elected by the Association, oversee its operations and strategic direction. With a focus on cultural preservation and education, Sovereign Hill remains a premier tourist attraction in Victoria, contributing significantly to the state’s economy and offering a glimpse into Australia’s vibrant history.