Growing Kind is an Australian-owned business founded in 2018, dedicated to promoting creativity, kindness, mindfulness, and resilience through play. Led by Director and Founder Amie, an experienced early childhood teacher, Growing Kind offers a wide range of child-approved resources aimed at supporting children’s social, emotional, cognitive, language, and physical development. The business focuses on advocacy, community connections, and accessibility to resources, striving to empower the next generation to be kind and competent individuals.
With a strong emphasis on play-based learning and holistic education, Growing Kind provides open-ended resources to stimulate children’s creative play and foster positive values and dispositions. The business aims to support families in their role as their child’s first teacher by sharing the latest early childhood research and offering guidance on nurturing self-aware, kind, and competent learners. Through a commitment to sustainability, Growing Kind uses recycled or reusable packaging and carefully selects brands and makers who prioritize ethical sourcing and production practices.
Driven by a vision to change the world through play, Growing Kind not only offers high-quality educational toys and resources but also serves as a supportive community for parents and educators. By advocating for the importance of play, promoting kindness, and spreading positivity, Growing Kind strives to create a village of like-minded individuals who empower and uplift one another on the journey of raising mindful and imaginative children.