Billie + Bobbie is a premium Australian brand specializing in newborn, infant, and toddler sleepwear made from the finest Superfine Merino Wool. Founded in 2020 by Debbie Martin, a seasoned technical designer and mother of two, the brand was born out of a need for high-quality, natural fiber sleep solutions for babies. With a background in fashion and a passion for sustainability, Debbie set out to create a range of sleep sacks and swaddles that not only keep babies comfortable and sleeping soundly but also adhere to the highest safety and quality standards.
At the core of Billie + Bobbie’s philosophy is a commitment to design excellence without compromising on functionality. Each product is meticulously crafted to ensure optimal comfort and longevity, reflecting a buy less, buy better approach to consumerism. By using Premium Superfine Merino Wool, certified organic textiles, and ethical manufacturing practices, the brand not only prioritizes the well-being of children but also the environment. Billie + Bobbie’s dedication to creating sustainable, timeless pieces underscores their vision for a more conscious and responsible fashion industry.
What sets Billie + Bobbie apart is their exclusive use of 100% Superfine Merino Wool in their sleepwear range. This natural fiber is renowned for its temperature-regulating properties, ensuring that babies stay cozy and comfortable throughout the night. By placing the Merino Wool closest to the skin, the brand maximizes its benefits, while the outer layers of Luxury Linen and Pure Oeko-Tex Certified Organic Cotton provide additional insulation and protection. With a focus on innovation, quality, and sustainability, Billie + Bobbie continues to redefine the standards of baby sleepwear, offering parents a trusted solution for a peaceful night’s sleep.