Wow Baby is an Australian online retailer dedicated to providing a wide range of quality baby and mothercare products to Australian families. With a focus on offering products from well-known brands that meet Australia’s high safety standards, Wow Baby ensures that only the best is provided for babies and mothers. Established in 2010 and now owned by TradeXperts Pty Ltd, Wow Baby prides itself on offering competitive pricing across a diverse selection of products, making shopping convenient and efficient for customers.
Owned and operated by Melbourne-based mum Helen Witton, Wow Baby is a reflection of her personal experience as a busy mother seeking convenient and reliable access to essential baby products. Helen’s commitment to sourcing high-quality products that assist families in caring for their new babies stems from her own overwhelming journey of preparing for motherhood. With a curated range of products that she has personally used or has been recommended, Wow Baby aims to support families during this special phase of their lives.
At Wow Baby, the philosophy revolves around love, laughter, and play, emphasizing the joy and bonding that comes with parenthood. The customer service team at Wow Baby, based in Melbourne, prioritizes customer satisfaction and aims to provide a hassle-free shopping experience for all customers. With a dedication to quality, safety, and convenience, Wow Baby strives to make every moment with a baby special by offering a seamless shopping experience and a wide array of premium baby products in Australia.
