Rocca Madden, formerly known as Willow & Jag, is a small Australian-owned business that has been creating beautiful products since its inception in Winter 2015. Founded by Tracey, who transitioned from designing for other companies to pursuing her passion, the brand has evolved from a humble pop-up shop to a renowned name with a flagship store in Westfield Fountain Gate and a thriving online presence. With a focus on unique designs crafted from high-quality cotton fabrics, Rocca Madden offers around 250 products each season, all manufactured in trusted factories that prioritize product quality.
Driven by a commitment to delivering affordable yet stylish garments, Rocca Madden prides itself on the close attention to detail and care invested in every piece. Tracey’s dedication to creating products that resonate with customers is evident in the brand’s growing popularity and loyal following. The brand’s philosophy revolves around offering aesthetically pleasing and well-crafted clothing that not only meets high standards of quality but also reflects the passion and creativity of the designer.
With a deep appreciation for the support received from customers, Rocca Madden continues to innovate and expand its offerings, ensuring that each design embodies the brand’s ethos of blending fashion-forward styles with comfort and durability. Through a seamless blend of creativity, quality, and affordability, Rocca Madden remains a go-to destination for those seeking unique and well-made clothing for themselves and their loved ones.
