Uptown Kids is a small family-owned business operating since 2005, offering unique children’s clothing and accessories in Townsville, Queensland, Australia. Founded by Julie Magnani, the business started as a market stall and has evolved into Townsville’s oldest Children’s Formal Wear Store. With a focus on providing high-quality and stylish formal wear for kids, Uptown Kids has expanded its offerings over the years to include a wide range of character accessories, catering to the diverse preferences of children today.
Julie’s passion for fashion and dedication to sourcing beautiful goods from Australian and international suppliers have been key drivers behind Uptown Kids’ success. The business has grown from its humble beginnings to now include a physical store in the Willows Shopping Centre, as well as an online presence that serves customers Australia-wide. With a keen eye for trends and a commitment to customer satisfaction, Uptown Kids continues to bring joy to families by helping them find the perfect outfits for special occasions and everyday wear.
As Uptown Kids approaches its 18th anniversary, the business remains true to its roots as a family-operated venture that values creativity, uniqueness, and customer service. With a focus on making children smile and creating memorable experiences, Uptown Kids prides itself on offering a diverse selection of children’s formal wear and character accessories that are both practical and stylish. Whether you’re looking for a special dress for a formal event or a fun accessory featuring popular cartoon characters, Uptown Kids is dedicated to helping you find the perfect items to make your little ones happy.
