The Big Pineapple is an iconic food-tourism destination on Queensland’s Sunshine Coast, known for showcasing and celebrating the region’s world-class produce. With a rich history as Australia’s most popular tourism attraction, the Big Pineapple is undergoing a renewal focused on sustainable and contemporary entertainment offerings, emphasizing nature-based and activity-based tourism experiences.
At the heart of the Big Pineapple’s transformation is a commitment to becoming a hub of food innovation and production. Collaborating with renowned brands like COYO, a leader in dairy-free products, the Big Pineapple aims to diversify its offerings with demonstration farms, micro-breweries, distilleries, restaurants, and a convention center. This focus on food and beverage production aligns with the site’s vision to become a premier destination for locals and visitors alike.
Additionally, the Big Pineapple hosts a variety of attractions, including the TreeTop Challenge high ropes and zipline course, a popular zoo – Wildlife HQ, and a vibrant events program highlighted by the annual Big Pineapple Music Festival. With a whole-site master plan guiding its development, the Big Pineapple offers opportunities for businesses to be part of its growth, showcasing the best of Queensland’s produce and providing a unique and engaging experience for all who visit.
