Susukoshi, founded in 2017 by Eve and Maggie, is a brand born out of a desire to provide children with timeless, comfortable clothing that transcends fleeting fashion trends. With a focus on gender-neutral designs for babies, Susukoshi combines Japanese aesthetics with Scandinavian simplicity, creating a unique JAPANDI style that emphasizes quality, functionality, and attention to detail. The brand’s name, meaning ‘little’ in Japanese, reflects its commitment to maintaining a humble scale of production, allowing for the careful selection of fabrics, weaves, and colors.
At Susukoshi, the mission is to craft garments that children love and mothers appreciate, offering a range of cozy essentials like baby hooded towels, toddler bathrobes, and kids’ poncho towels in soothing neutral hues. The brand’s dedication to creating a joyful and effortless dressing experience for little ones is evident in its thoughtful designs that prioritize comfort and style. Susukoshi’s philosophy revolves around creating pieces that stand the test of time, making it easy for parents to dress their children with confidence and ease.
With a strong emphasis on sustainability and comfort, Susukoshi’s collection of organic cotton and bamboo cotton garments embodies the essence of coziness and simplicity. The brand’s commitment to providing a seamless shopping experience is reflected in its free shipping options, easy returns, and convenient payment methods like Afterpay, Zip pay, Klarna, and Laybuy. Susukoshi’s dedication to quality, style, and customer satisfaction sets it apart as a go-to destination for parents seeking timeless and gender-neutral clothing for their little ones.
