Soon Maternity is an award-winning Australian designer maternity wear label offering chic, stylish, and comfortable styles during pregnancy, nursing, and into the motherhood journey. Established in 2005, Soon Maternity was inspired by a vision where expectant mothers need not sacrifice style or comfort in their wardrobe. Our designs are stylish, functional, and of course comfortable, made to wear now and be loved forever. We strive to utilize clever cuts and expandable fabrics in all our maternity styles, ensuring that our clothing feels custom-made for every mama.
Our unique designs reflect our knowledge of the modern woman’s wardrobe and lifestyle needs during and after pregnancy. We believe in premium, on-trend, thoughtful design that celebrates the style journey of women through all aspects of her life. Soon Maternity offers a wide range of fashionable designer maternity wear, from perfect black work pants to stylish cocktail dresses, premium denim, casual maternity dresses, basic tees, maternity activewear, and breastfeeding clothes. All our designs meet a high standard in quality and comfort, allowing mamas to carry their personal style confidently throughout their pregnancy and beyond.
Soon Maternity’s mission is to provide a large collection of fashionable designer maternity wear that empowers women to feel confident and stylish during their motherhood journey. Our label has been loved by mothers all around the world, and we stock with various retailers across Australia and internationally. With a focus on comfort and style, Soon Maternity’s clothing is designed to support women through the exciting yet challenging time of pregnancy and beyond, ensuring they feel beautiful and confident every step of the way.