Seed Heritage at Myer Ballarat C offers a unique shopping experience with a focus on beautifully designed apparel, accessories, and footwear for women, teens, children, and babies. Since its inception in 2000 in Armadale, Victoria, Seed Heritage has expanded its range to include menswear and homewares, now boasting over 200 stores across Australia, New Zealand, Hong Kong, and Singapore. The brand prides itself on quality, timeless appeal, and a modern Australian perspective, aiming to be a part of customers’ cherished memories and special moments.
Seed Heritage’s philosophy revolves around elevating the everyday with collections that embody great design and a contemporary aesthetic. The brand’s stores are meticulously designed to reflect its rich history and minimalist style, featuring distinct ‘pods’ that create an engaging space for customers of all ages. With a commitment to exceptional customer service and high-quality products, Seed Heritage aims to provide a compelling retail experience that resonates with its global audience.
With monthly updates to its collections, Seed Heritage ensures a constant influx of new products while maintaining accessibility and a strong design ethos. From wardrobe staples to playful party pieces, Seed Heritage caters to a diverse clientele, garnering a loyal following over the years. Whether shopping in-store or online, customers can expect meticulously crafted pieces designed to endure the test of time and make every moment special.