Leonard St is a sustainable and ethical fashion brand based in Melbourne, Australia. Founded in 2004 by Amanda McCarthy, the brand is known for its bold style aesthetic, adventurous prints, and poppin’ designs. Each garment is designed in line with fair trade practices and created to last a lifetime, reflecting Amanda’s love of print, color, and beautiful fabrics.
Inspired by children’s stories, folklore, myths, symbols, nature, and Modern Art, Leonard St’s designs feature gorgeous illustrations and geometric patterns paired with chic color palettes. Amanda’s background in Ceramic Design & Sculpture influences the line and construction of each piece, resulting in flattering garments with strong color palettes and signature prints every season.
With stores in Adelaide and Melbourne, Leonard St has become a cherished part of women’s wardrobes worldwide. Amanda’s collaboration with brands like Sportsgirl and Porsche, along with her family history in the fashion industry, has shaped Leonard St into a brand that embodies sustainability, ethics, and creativity in the world of fashion.
