Elm Lifestyle is a vibrant and dynamic Australian apparel brand based in Coffs Harbour, dedicated to creating colourful and playful clothing in easy-to-wear styles for individuals who embrace a youthful spirit. Established in 2012 in Ocean Grove, Victoria, Elm Lifestyle initially focused on producing beautiful knitwear before expanding its range to include a diverse selection of apparel. With a commitment to offering a wide range of sizes and styles, Elm Lifestyle aims to cater to a broad spectrum of personalities who appreciate quality, comfort, and a touch of whimsy in their wardrobe.
Driven by the philosophy of celebrating individuality and rejecting the notion of growing old, Elm Lifestyle has grown from its humble beginnings to become a prominent player in the Australian fashion industry. With over 300 boutiques stocking their products and 32 unique retail concept stores across Australia and New Zealand, Elm Lifestyle has successfully carved out a niche for itself in the market. The brand’s ethos revolves around infusing every garment with a sense of joy and liveliness, encouraging customers to embrace colour and fun in their everyday lives.
At Elm Lifestyle, the emphasis is not just on selling clothing but on fostering a community of like-minded individuals who appreciate creativity, self-expression, and a youthful outlook on life. By offering exclusive offers, original stories, and engaging events, Elm Lifestyle seeks to connect with its customers on a deeper level, creating a sense of belonging and shared values. With a focus on providing free returns, free shipping on orders over $150, and a commitment to delivering high-quality, versatile pieces, Elm Lifestyle invites customers to join them in adding a splash of colour to their lifestyle.