Bundaberg Tourism Corporate Office, established in 1971, is a key player in driving visitation to the Bundaberg Region, aiming to build and maintain a healthy and sustainable regional tourism economy. Their vision is for the region to be the destination of choice for the Great Barrier Reef, known for premier turtle encounters and world-famous food and drink experiences. Bundaberg Tourism’s mission is to lead the sustainable growth of the tourism industry in the region for the economic benefit of members and the community, while embracing best practices in destination management.
As the peak tourism body for the Bundaberg and North Burnett regions, Bundaberg Tourism supports over 150 member businesses, ranging from traditional tourism establishments to general businesses like retailers and service providers. They work towards stimulating visitation, increasing visitor expenditure, and enhancing the length of stay through various strategic activities. The organization plays a unique role in bringing together industry, community, and all levels of government to champion a positive future for the tourism sector in the region.
With a focus on promoting the region through traditional and digital media outlets, Bundaberg Tourism aims to disperse positive promotion of the area and provide resources for businesses to enhance their sustainability practices. By supporting regional visitors through their Visitor Information Centre activities and offering industry education and networking opportunities, Bundaberg Tourism contributes to the economic growth and job creation in the Bundaberg Region, making tourism a vital component of the local economy.
