B Free Australia is a 100% Australian owned brand specializing in intimate apparel that offers unrivaled comfort and confidence-boosting fashion solutions. Founded in 2009 by a designer with extensive local and international fashion experience, B Free has evolved from a small family business in Hawthorn East, Melbourne, to a trusted go-to brand in Australia. With a focus on creating solution-based intimates, the brand’s female majority design team is dedicated to crafting pieces that help wearers feel confident, comfortable, and beautiful.
At B Free, the personal touch is evident in all aspects of the business operations. The design department infuses care, love, and thought into every piece to ensure customers feel happier and more confident each time they wear B Free apparel. Through wear trials with diverse customers, the brand gathers real-world feedback to continuously develop new solutions and enhance the existing range. The seamless online shopping experience, supported by a friendly and knowledgeable customer service team, ensures that customers can easily find the perfect fit and style.
Known for its signature seamless and wire-free intimates range, B Free utilizes seamless circular technology and high-quality yarns to create figure-flattering garments suitable for a wide range of body shapes and sizes. The brand’s commitment to premium yarns, quality construction, and comfortable designs extends across various categories, offering customers a selection of products designed to enhance their assets and smooth their silhouette. With a focus on innovation, quality, and customer satisfaction, B Free Australia continues to be a leading choice for those seeking stylish and comfortable intimate apparel.
