This Is Not A Toy Store, also known as TNTStore, is a unique retail outlet and gallery located in Melbourne, Australia. Founded in January 2022 by This Is Not A Toy Company, the store serves as a hub for the Australian toy and customizer scene, bringing together artists, designers, sculptors, and creators. Representing over 60 Australian artists on a commission sales basis, TNTStore has quickly become a prominent fixture in the local community.
Relocating to East Brunswick in January 2023, TNTStore continues to uphold its commitment to showcasing the work of local artists and fostering a sense of community through events like group exhibitions and “Toy Jams.” The store’s parent company, This Is Not A Toy Company Pty Ltd, was established in 2022 by industry veterans, with a focus on providing production, manufacturing, and retail services to the Australian toy community. Embracing an open-source philosophy, TNTStore is driven by the collective creativity and passion of its members.
With a dedication to sustainability and innovation, TNTStore is actively exploring new avenues for toy production, including the use of recycled plastics and environmentally conscious materials. The company’s future goals include expanding workshop offerings, hosting community events, and enabling local designers to bring their toy creations to life. As a beacon of creativity and inclusivity, TNTStore embodies the ethos of “All for Toys and Toys for All,” garnering both local and international acclaim for its contributions to the vibrant Australian toy scene.
