The SPORTFIRST group is a growing, nationwide network of thriving sports outlets, dedicated to providing expert advice, service, and competitive pricing across the biggest brands in the camping, fishing, and outdoor industry. Each store is independently owned and operated by locals who are committed to delivering top-quality products and value for money. With a focus on customer service and product quality, SPORTFIRST aims to see Hervey Bay and all of Australia become more active, helping individuals enjoy life and reach their full potential.
SPORTFIRST offers a wide range of products including footwear, apparel, and various sports equipment, ensuring customers have access to the best brands at affordable prices. Whether you’re next door or interstate, SPORTFIRST provides delivery options to suit your needs, allowing you to shop online or contact the store for personalized assistance. The business philosophy revolves around promoting an active lifestyle and fostering a sense of community engagement through sports and outdoor activities.
As part of the Frontline Retail Group, SPORTFIRST operates with a focus on benefiting its members rather than commercial profit. The stores are known for their friendly service, relevant product ranges, and competitive pricing, making them a go-to destination for sports enthusiasts. With a passion for helping customers achieve their fitness goals and experience the joy of physical activity, SPORTFIRST continues to expand its presence and uphold its commitment to excellence in the sports retail industry.
